Description

Job Title: Marketing Specialist

Responsibilities:

Develop and execute marketing campaigns across various channels, including digital, social media, email, and traditional media.
Create engaging content for marketing materials, such as advertisements, brochures, and website copy.
Conduct market research to identify trends, customer preferences, and competitive landscape.
Analyze marketing data and metrics to evaluate campaign effectiveness and make data-driven decisions.
Collaborate with cross-functional teams to develop integrated marketing initiatives.
Manage relationships with external vendors, agencies, and partners.
Monitor and manage social media accounts, responding to comments and engaging with followers.
Stay updated on industry trends and best practices to drive continuous improvement.

Requirements:
Bachelor’s degree in marketing, communications, or a related field.
Proven experience in marketing, with a focus on digital marketing preferred.
Strong analytical skills and proficiency in data analysis tools.
Excellent written and verbal communication skills.
Creative thinking and the ability to generate innovative marketing ideas.
Proficiency in marketing automation and analytics tools.
Ability to work effectively in a fast-paced, deadline-driven environment.
Strong organizational and project management skills.