Description

Job Title: Digital Marketing Specialist

Location: Dubai, UAE

Employment Type: Full-time

About Us:
We are seeking a talented and creative Digital Marketing Specialist to join our team. If you are passionate about digital marketing trends and technologies and have a proven track record of driving successful marketing campaigns, we encourage you to apply.

Responsibilities:
Develop and execute digital marketing strategies to drive online traffic, engagement, and conversions.
Manage and optimize digital advertising campaigns across various channels, including search engines, social media platforms, and display networks.
Create compelling and engaging content for digital marketing campaigns, including ads, emails, social media posts, and blog posts.
Conduct market research and analysis to identify target audiences, industry trends, and competitive landscapes.
Monitor and analyze key performance indicators (KPIs) to track the effectiveness of digital marketing initiatives and make data-driven recommendations for optimization.
Collaborate with cross-functional teams, including design, content, and web development, to ensure cohesive and integrated marketing campaigns.
Stay up-to-date with the latest digital marketing trends, tools, and technologies, and implement best practices to enhance campaign performance.
Develop and maintain relationships with key stakeholders, including clients, partners, and vendors.
Provide regular reports and insights on digital marketing performance to stakeholders and management.

Requirements:
Bachelor’s degree in Marketing, Communications, or related field.
Proven work experience as a Digital Marketing Specialist or in a similar role.
Strong understanding of digital marketing concepts, strategies, and techniques.
Hands-on experience with digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Google Analytics, and email marketing software.
Excellent copywriting and content creation skills.
Analytical mindset with the ability to interpret data, analyze trends, and identify opportunities for optimization.
Creative thinking and problem-solving skills.
Strong communication and interpersonal skills.
Ability to work effectively in a fast-paced and dynamic environment.

Benefits:
Competitive salary based on experience.
Comprehensive benefits package including health insurance and retirement plans.
Opportunities for professional development and career growth.
Positive and collaborative work environment.