Description

Job Title: Digital Marketing Specialist

Job Overview:
We are seeking a highly skilled and innovative Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be passionate about leveraging digital channels to drive brand awareness, engagement, and revenue growth.

Responsibilities:
Develop and execute comprehensive digital marketing strategies across various channels, including social media, email, SEO, SEM, and display advertising.
Plan and create engaging content for digital platforms, including social media posts, blog articles, email campaigns, and website content.
Manage and optimize digital advertising campaigns to maximize ROI and achieve KPIs.
Conduct thorough market research and competitor analysis to identify trends and opportunities for growth.
Analyze and report on the performance of digital marketing campaigns using relevant metrics and tools.
Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall business objectives.
Stay updated on emerging trends and best practices in digital marketing, making recommendations for continuous improvement.

Requirements:
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in digital marketing with a focus on social media management, email marketing, and digital advertising.
In-depth knowledge of digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and email marketing software.
Strong analytical skills with the ability to interpret data and derive actionable insights.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Experience with graphic design and video editing software is a plus.

Benefits:
Competitive salary and benefits package.
Opportunities for career advancement and professional development.
Collaborative and supportive work environment.